The FIRMS way: Servers spend more time with customers and less time elsewhere, improving the customer experience for more sales and profits.
The old way: Servers spend too much time away from their tables at POS terminals and card swipers, resulting in customers who feel impatient, insulted and upset.
The FIRMS way: Servers are more available and focused on up-sell opportunities, resulting in higher sales and profits.
The old way: Servers miss sales opportunities because they are distracted and away from customers, resulting in lower sales and profits.
The FIRMS way: Orders are sent immediately with no opportunity for forgotten items or modifications, tracked to completion, and delivered by an expediter, creating a better customer experience and positive reviews for your restaurant.
The old way: Order details are forgotten on the way to the POS terminal. Servers are distracted by having to keep an eye on the order status and on their tables, resulting in frustrated customers.
The FIRMS way: Servers swipe credit cards and customers sign at tableside, reducing server trips and providing quicker, more secure payment.
The old way: The server must take cards to a station for swiping, creating delays and reducing card security.
The FIRMS way: Customers complete their visits in less time, resulting in faster table turns and better utilization of your facilities and staff. You can grow your sales and profits without having to expand your restaurant.
The old way: Customers take longer to complete visits, resulting in stalled tables, reservations waiting, and slower table turnover—which translates to frustrated customers, a lower rate of sales, and diminished profits.
The FIRMS way: Happier customers make repeat visits and tell their friends, helping you grow sales and profits over time—without expensive promotions.
The old way: Frustrated customers mean fewer repeat visits and negative word of mouth. Losing organic business growth and having to compensate by doing additional marketing results in slower growth with reduced sales and profits.